YokYok the fearless, flexible and tireless character,
explores a lively and reacting world…
In this luxuriant universe its mind and body confront architectural curiosities.
After a shy approach and first skeptical experimentation
YokYok adopts with enthusiasm the game and the object
while unfolding all its smoothness.
Who?
YokYok is a creative workshop founded and directed since 2015 by Samson LACOSTE and Luc PINSARD, architects. It now has four partners including Laure QAREMY, a teacher, and Pauline LAZAREFF, an engineer-architect.
What?
YokYok is an idea factory. YokYok creates site-specific installations, permanent or temporary, that offer an emotional and immersive experience. It creates architectural and social sculptures where usage is central; places for discovery and rendezvous.
How?
YokYok places great importance on context and its sensitive approach. After studying the location, YokYok works on diversion, storytelling, and immersion to create the unexpected. It accompanies the visitor in a new experience.
Why?
YokYok believes that architecture and space can evoke emotions. In the post-COVID era, it seems essential to offer the possibility of socializing, leaving screens behind, feeling the materials, and the audacity of construction. YokYok is convinced of the virtues of low-tech, the pedagogy of detail, and the impact of reality on our minds. YokYok takes its responsibility as a creator in its constructive choices and the philosophy of its projects.
Where?
YokYok was born in Paris. Its projects grow wherever the mobility of people or ideas allows it. The materials are locally sourced, as well as the skills, contributing to a project logic that is firmly anchored in its context.
